Quick question: What did you have for dinner two nights ago? Don’t strain your memory too hard, chances are it wasn’t an easy thing to recall. It’s been said that the weakest ink is more reliable than the best memory. Once a client leaves the office, the chance of scheduling a follow up appointment closes faster than the door behind them.
Sadly, this is an all-too-common problem for dentists today. You spend years of your life sitting in anatomy and dental hygiene classes—not learning how to manage client’s appointments. Even the best front office manager cannot always catch every fleeing patient. Resulting in a rusty, old filing cabinet worth more than your whole office’s net revenues. So the million dollar question is: how do you convert those files into future profits?
The solution is simple. Send in a rescue mission with enough time and resources to save every past client stranded in the lonely abyss. Now that you’ve finally contacted those lost clients, how do you approach them? Maybe go with the “It’s time for a check-up!” or “Hey we noticed it’s been awhile since you’ve scheduled a visit.” Or some other impersonal, generic response that will end up in the deleted inbox quicker than the “It’s your LUCKY day” spam mail.
Now it’s time to call in the big guns, the ones with experience and proven success—the reserves that know how to get it done! Your new captain of the ship, Dentma, has his sea legs under him and is ready to call the shots. They are fully equipped with enough lifeboats to rescue the stranded clients and draw them back into your office. They have the resources and capacity to contact every last individual fallen away. Dentma is a dental marketing software that generates and sends personal texts and emails to hundreds of clients based on their innovative algorithms. With a click of a button, the tides will change and pull those life boats back into your harbor. Their system is designed to ensure that those clients will sink their anchors and never forget that pesky follow-up appointment again. It’s time to take action and convert that dingy, old filing cabinet into real cash. Make this year, and every one from here on out, the most profitable one yet!
-Gina Tedrow